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TresPies · Madison, Wisconsin

Your store, app or community space, built on your accounts, in your language.

For people who run a business, build a community, or sold work they now need built. I research who it’s for, design it and build it. Hire TresPies and the payment account and the customer list are in your name, and the source files are handed over to you. Partner with TresPies and we share in what it earns, on terms we agree with each partner.

What TresPies builds stays with you after the work ends.

Book a 30-minute call Find your way in

The sun shows what’s there The mountains the shape you keep The water keeps running

One mark, three feet

For Decision makers

Behind every door are the same three parts: the research that shows who it’s for, the engineering that runs it, and the design people see. Every engagement is scoped before anything starts.

The water

Engineering: software, IT & AI

Built on accounts in your name, documented, backed up and handed over.

“New” means I’ve built the capability and you’d be among the first to buy it. “First build” means I haven’t built one yet, and you’d be the first.

Who TresPies works with

Three ways in.

You run any sized business, from restaurants and shops to agencies and organizations.

Look like yourself, and sell from accounts in your name.

  • Brand, in three tiers.

    1. Mark: the mark, its lockups and icons, and a guide to using them.
    2. Brand: all of that, plus colors, type, document templates and engravings.
    3. Signature: all of that, plus a typeface you own.
  • Own your sales.New

    1. First, a channel check: where your orders come from today (your own site, delivery apps, marketplaces), and which of those channels someone else controls.
    2. Then your own store and customer list, on your domain.
    3. Then we run it with you, for a monthly fee or a share of sales.
  • A members club.First build

    Membership, perks and events, with a member list you keep.

Where the money goes
Payments land in your own processor account, the customer list is in your name, and the brand files are handed over to you.
First step
A channel check if you sell online; otherwise, a 30-minute call.

You’re building a community.

A digital space for your people: yours, or shared with us as partners.

  • Apps.New

    Built and handed over to you, or built and run with us as partners.

  • Community platforms.New

    Example: Plugged (joinplugged.com), a community platform TresPies built and runs with its co-founder.

  • Public data spaces.New

    Example: Madison Equity Data (madisonequitydata.org), Dane County’s 125 census tracts, with every map citing its sources.

  • Night Shift, for partners.New

    If you work with people paid in cash and tips, you can offer them Night Shift, a TresPies product.

Where the money goes
An app or platform built for you runs on accounts in your name and is handed over to you. Terms for one built with us as partners, and for Night Shift partners, are agreed with each partner.
First step
A 30-minute call.

You sold work you now need built.

Bring TresPies in, under your name or ours.

  • Engineering, research or design inside your engagement, scoped with you and handed over to you and your client.New

  • A named subcontractor on a grant or study, in English and Spanish.New

  • Upkeep for the integrations you’ve delivered, on a quarterly term.New

  • For teams running AI coding agents: Dojo onboarding, $97, live or self-serve. The first date isn’t set yet, so it starts with an interest list. Then an audit and install.New

Where the money goes
You bill your client, and TresPies bills you.
First step
A 30-minute call.

“New” means I’ve built the capability and you’d be among the first to buy it. “First build” means I haven’t built one yet, and you’d be the first.

How we work together

Partner or hire.

Partner

You bring the audience, the idea or the community. TresPies brings the research, the design and the build. We share in what it earns, on terms we agree with each partner.

Hire

A fixed scope, set before work starts:

  1. AuditA fixed-scope read before anything ships.
  2. BuildScoped, shipped, and handed over.
  3. RetainOngoing upkeep, on a monthly term.

The accounts are in your name from the start, and the files are handed over at the end.

TresPies Store

Public data you can hold.

The maps and charts in the TresPies Store are drawn from public data, and each line names its sources. They come as posters, framed posters, desk mats and wallpapers. Each card opens its page in the store.

Visit the TresPies Store

Seven lines so far: Places, Daylight, Hours, Moonlight, Depths, Worlds and Routes. Sets put several designs together, from a year in Madison to the Great Lakes, Mars and the Moon.

Design work, by kind

  • Data visualizations

    Madison Equity Data: Dane County’s 125 census tracts on interactive maps, every layer rated for confidence from T1 to T5.

  • Maps

    The store’s Places, Routes and Depths lines. For a community-development organization: 6 maps of a 225-property portfolio, interactive and print-ready.

  • Charts

    The store’s Daylight, Hours and Moonlight lines: a whole year of sun or moon for one city, on one chart, computed from its coordinates.

  • Presentations

    For a community-development organization’s leadership, presented live: a deck that runs offline in a browser, with a presenter view, a printed script, a leave-behind and a backup PDF in case the screen share fails.

How value multiplies

The joins are what make it bigger.

Research and software, English and Spanish: most of what TresPies does is put two things together. What comes out is handed over: to your team, on your accounts, in your language. Here are three ways that plays out, each with work you can open today.

Engineering · Design

Digital businesses and products, upgraded or installed

The site, store, or app you already have moves onto accounts you control, or the one you need gets built. Either way it’s documented, backed up, and handed over to you.

  • A hosted site builder moved to hosting you control

    This site

    The one you’re reading. All 18 of its old blog posts and their images were recovered in the move.

  • Cash and tips combined with taxes set aside

    Night Shift

    A money app for people paid in cash and tips: shifts, earnings, and what to set aside for taxes, in English and Spanish.

    nightshift.cash
  • A site template combined with a workshop series

    Taller Abierto

    A demo site for a made-up bilingual workshop series, built from a template in under 21 minutes.

    taller-abierto.trespies.dev

Research · Engineering

Research and engineering

The study becomes data you keep, and the data becomes a tool your team can open without calling me. Every source gets written down, so every answer can be checked.

  • Census tables combined with a map

    Madison Equity Data

    Dane County’s 125 census tracts, every source cited and every estimate rated for confidence, in English and Spanish.

    madisonequitydata.org
  • Public data combined with an open API

    Policy Data Infrastructure

    Wisconsin public data anyone can query: 72 counties, 1,542 census tracts, more than 50 variables, and no login.

    api.policydatainfrastructure.com
  • A document audit combined with a browser tab

    Language Access Scorecard

    Paste a Spanish vital document and score what a reader actually walks away with. It never leaves your browser.

    languageaccess.trespiesdesign.com

Design

Creative combinations

Put two familiar things together and something dry becomes easy to read for the person it’s about.

  • Metro signs combined with a website

    trespies.dev

    The lab’s public work, drawn as a transit map. The pictograms follow the tradition of Lance Wyman’s 1969 signs for the Mexico City Metro, so you can find a stop without reading its name.

    trespies.dev
  • An essay combined with a directed graph

    Made of Doors

    A short essay on what it feels like to meet, and work inside, a directed graph.

    madeofdoors.com
  • A logo combined with a generator

    The medallion

    The mark at the top of this page is drawn from parts, a little different every time it’s redrawn.

    See it at the top

Proof

What stood up.

  • 31 pts

    The gap in chronic absence between Black and White students in Madison’s public school district, 2024–25: 47.9% against 16.7%. From an atlas of all 125 census tracts in Dane County and the district’s 54 schools.

    For a Dane County housing nonprofit

  • $7.68M

    Property taxes billed for tax years 2020–2024 on the homes a housing nonprofit built and the rentals it owns, from the county’s recorded tax bills. Six sample parcels, checked year by year against the county’s public tax portal, matched to the penny.

    For a Chicago community-development organization

  • 1,542

    Census tracts in an open API for Wisconsin public data — seventy-two counties, more than fifty variables, and no login to lose.

    Policy Data Infrastructure

  • 6 maps

    A community-development organization’s whole portfolio, 225 properties, mapped by neighborhood: interactive and print-ready, every record with its source.

    For a Chicago community-development organization

Ventures

What I build when no one’s paying.

  • Language Access Scorecard

    Feed it a Spanish document; it scores what a Spanish-speaking reader actually walks away with. The firm’s whole argument, small enough to run in a browser tab.

    languageaccess.trespiesdesign.com
  • The lab

    Everything else that’s running, drawn as a transit map and checked live before every build.

    trespies.dev

The agent infrastructure is a sibling brand: dojogenesis.com · github.com/DojoGenesis

Who signs the work

TresPies is a small research and software firm: one person in Madison, Wisconsin, working in English and Spanish. Three feet: the research and the maps, the engineering that keeps systems running, and the design that carries it.

Before the firm, I did the data and the writing behind affordable-housing tax-credit applications — $150M+ requested, $80M approved. On a team, a decade before TresPies existed.

The commitment under all of it is the same. What I build comes back to the people it describes. The accounts are in your name from the start, and the files leave with you when the contract ends.

— Cruz Romero Morales · TresPies LLC · More about me

Bring me the problem.

Or the idea. In whichever language it lives in. You’ll get a straight answer, with numbers in it, inside two business days.

Book 30 minutes Book a 60-minute working session

[email protected] · (608) 770-0472